Enifome “Mr. Bash” Ubogu is a serial entrepreneur and business developer with extensive experience across Africa, Europe, and the United Kingdom. He began his career by building a successful company in Nigeria focused on agricultural commodities trade and processing, later expanding into sesame seed and agro-processing facilities. Drawing on this expertise, he launched the Bash1Talks YouTube channel, which has grown to over 105,000 subscribers, where he educates thousands on business development and agricultural trade. He has also published ebooks and delivered lectures on building businesses in emerging markets. Internationally, Enifome worked in Turkey with Yıldırım Holding, a multinational conglomerate, where he was involved in establishing new ventures across Africa in sectors such as mining, ports, shipping, and fertilizer production. His shipping background is reinforced by his postgraduate degree (LL.M.) in International Commercial and Maritime Law, Swansea, alongside an MSc in Business and Management from the prestigious Edge Hill University, UK, — credentials that ground his expertise in both global trade and UK-focused business strategy. He has also been active in yacht and ship brokerage facilitation through his international network. Since relocating to the United Kingdom, Enifome has advised entrepreneurs in diverse industries — from furniture trade and jewelry retail to African stores and e-commerce startups — on how to grow and expand their businesses. His hands-on approach led him to test and experience Amazon UK selling directly, learning the challenges beginners face and discovering how to overcome them without wasting resources. Today, he combines his global business development experience, UK-based consulting, academic background, and personal Amazon journey to guide new sellers in building their own private label brands. His mission is simple: to help UK beginners start smart, avoid costly mistakes, and grow real businesses on Amazon.